Social Media Content Development & Strategy

After initially advising the company in December of 2012, Chris took full control of social media content development and strategy across all platforms in March 2013. Keeping in mind the talent’s voice and established brand image, efforts were tailored to produce consistent, relevant content that would satisfy his current fan base while expanding to other demographics. As a result, Chris achieved the following Y-O-Y results with a slim marketing budget:

 

Facebook

404% average daily engagement

206% average daily reach

162% average daily impressions

23% likes

 

Twitter

251% mentions

14% followers

 

InstagramInstagram

171% fan engagement

95% followers

12,000 # mentions

 

YouTube

108% views

163% subscribers

 

Vine

54,800 followers

  

 

YouTube


 
 
 

Facebook

 

 

 

 

 

Instagram

 


 
 
 

Vine